Mommy blogs are more popular than ever. That makes sense because most moms have a unique perspective to share about raising children. Whether you want to offer parenting tips, promote baby products or just hone your writing skills, you may be thinking about starting a mommy blog. Perhaps you already have one and are looking to reach a larger audience. Either way, you may need a bit of advice on how to promote your blog.
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Mommy blogs are supposed to be educational and fun. Because you have your own experiences and a unique child, you have an individual point of view. Use it.
When you tell others you are a writer, they may laugh. You don’t have to be Hemmingway to be a writer. Still, you must write to be a writer. So, write often.
Reading long blocks of content can be exhausting. With an infographic, you convey a large amount of information in an easy to digest way.
Like infographics, videos can help break up content and make it more interesting. Consider turning some of your blog into a video. Alternatively, produce small videos to imbed into existing content.
Readers love pictures. By pulling out a few key points from your narrative and putting them into a slideshow, you keep readers interested and engaged.
If you are having trouble brainstorming new content, visit a content-generating site. These services offer lists of blog-specific ideas.
If you want your readers to love your content, you need to understand the competition.
Most mommy blogs talk about products that are constantly changing, so you should think about updating previous posts.
Readers love when mommy bloggers change their opinions. Use a new opinion to market your blog.
To reach readers, you must write what readers want to read. By placing a poll on your mommy blog, you seek input. Use polling results to determine which topics your blog covers.
One-sided articles are okay, but they aren’t as interesting as full-fledged discussions.
Staying away from touchy subjects like politics or religions increases your odds of not turning off readers.
Many moms are looking for advice about a product or parenting process.
If you are friends with other moms, you have a ready resource for creating new content.
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Google+ provides accurate information about individuals. Make sure yours says you are a mommy blogger.
Your professional colleagues should know you write a blog. Start a LinkedIn account for free publicity.
A picture is worth a thousand words. Start an Instagram account, post photos and publicize your mommy blog.
A few characters can drum up interest for your blog.
Reduce your mommy blog posts to key points and post them on Facebook. Then, link to the longer post to guide readers to your site.
Use catchy pictures posted on Pinterest to encourage readers to visit your blog.
Even though Tumblr has been around for years, it remains a forum for young readers. Interact with them by creating a Tumblr site.
Snapchat is a fast and effective way to stay in touch with your audience.
Vine lets you make short videos. Keep content relevant to your blog to encourage new readers to explore your content.
New social media sites pop up all the time. Join early and contribute often.
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If you are a published author, your mommy blog has immediate credibility.
Because Reddit is a tightknit community, you reach new followers when you participate on the site.
Flipboard is a good tool for turning your blog into an online magazine.
If you know what you are talking about, authors may ask you to write a forward or other section of their books.
Your college or university may have resources for getting your content published.
You don’t have to write your own content. If you edit other bloggers’ words, you may be listed as a contributor.
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GrowthHackers primary goal is to get you more followers or readers.
Inbound is a community that helps promote other users’ blogs.
HackersNews boosts blogs.
A banner at the top of a related website or another blog can drive traffic directly to your site’s landing page.
If you are diligent, you spend time composing tweets. Paying to promote tweets gets them seen.
Facebook posts easily get lost in the tremendous amount of information on the site. By paying a few bucks to boost posts, you increase the likelihood of users seeing your post.
If you want users to click onto your blog from other sites, StumbeUpon can make that happen.
Taboola promotes your blog by recommending it to readers who are looking at similar blogs.
Outbrain recommends related articles to readers.
Reddit is a ready-made community. If you can get your content upvoted, you are likely to see an increase in readership.
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Promoters know how to reach a new audience. They also know how to get your blog posts to the top industry sites.
Product and lifestyle influencers have a large number of followers. If they give your blog a shout-out, you may get new readers.
Other bloggers have followers that you don’t. By cross-posting content, you encourage new readers to check out your blog.
You may have to pay for expert content. That said, employing guest contributors often gets you a plug on their sites.
Conference attendees often look up the blogs of speakers.
By becoming part of a parenting group or other organization, you tap into relevant content. You also establish yourself as an authority in the field.
Long-time bloggers know things about blogging that you don’t. Ask an established blogger to mentor you.
New bloggers have trouble getting started. By sponsoring one, you share your expertise and reach a new group of readers.
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Your readers want you to write reliable content. Before you publish a post, make sure you know enough about it to be a subject-matter authority.
Content sharers do the work for you.
If you read a good comment to one of your posts, ask the author to write a full-length post to publish on your blog.
Comments sections can be ugly places. They can also be a terrific place to interact with those who read your blog. While you don’t have to respond to all comments, responding to some makes you look responsible and receptive.
Your readers want to interact with you. Write posts directly answering the questions you receive.
If you have a member’s section on your blog, you drive up interest.
Become a contributor to a parenting organization’s newsletter.
In addition to your blog, you can stay connected by publishing your own newsletter. Recycle content from your blog and deliver it directly to your readers.
In the modern era, a variety of websites serve as clearinghouses for interesting articles. If you can guest blog on these sites, you reach readers outside of your typical base.
Introduce yourself to reporters in your area who report on subjects you know about.
HARO is a site that connects reporters with subject-matter expects. Join it.
You may know everything there is to know about a subject. By writing a press release, you boost interest in your opinion.
Reporters want to credit you for information. Have a press kit with a photo, credentials, contact information and other details ready to e-mail to members of the media.
Usually, readers want to know your opinion on current happenings in the parenting world. Don’t miss out on an important opportunity to reach new readers by avoiding current events.
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Other bloggers have things to say. Link their posts on your site to encourage traffic.
Search engine optimization makes your blog easier to find. Since SEO can be hard to achieve, you may want to employ an SEO firm to increase readership.
To know whether to read or skip an article, your audience looks at headlines. If yours aren’t snappy, you can’t expect your readers to scroll down.
Subtitles in blog posts make content easier to read.
Short content is appropriate when longer content gets tiresome. Be relevant.
Readers love reading articles written in a series. Try to group concepts together or market your posts as part of a grouping.
Google’s algorithm loves long articles. That is, you get better SEO with 2000-plus word articles. Don’t be afraid of long posts, provided they are organized and informational.
When your readers visit your mommy blog, they land on the main page. Instead of burying contents on linked sites, put your best foot forward by displaying articles directly on the landing page.
When you write a blog post, imbed hyperlinks to content that provides additional information.
Microsites give you access to a targeted audience. You don’t want them to get sloppy though. Be sure the microsites on your blog are well-organized.
Black-and-white blogs are usually boring. Spice up your page by adding panes of color.
It can be tempting to fill your blog with a tremendous amount of content. If you don’t want to overwhelm your readers, though, you need to display some whitespace too.
Blog templates are a ready-made way to give your blog a polished look.
If your mommy blog looks bad, readers may be turned off. If you aren’t good at page design, ask for professional design help.
If you can, organize your blog into sections. Then, rank content by relevance.
Often, parents want the latest information about a specific topic. By organizing your blog by date, you invite your readers to view current content.
If you aren’t the only author of blog posts, your readers need to know who wrote them. With all posts include a byline.
Your readers want to know what you look like. If you don’t have a photo on your blog, put one there.
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You don’t have to blast content to all your Facebook followers. Rather, create targeted groups to reach only readers who are interested in specific topics.
Mommy magazines are designed to reach moms. Promote yourself and your blog in the back pages of a good magazine.
Often, parents find baby products by reading blogs. In addition to other content, review some of the products your family uses most frequently.
Subreddits are already targeted to an interested audience. Participate in one for moms to establish yourself as an expert.
Readers don’t usually like to read fluff. Instead, they want to read competent content. By researching your posts before you publish them, you boost your credibility.
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Sell branded merchandise on your site for another way to get your blog’s name and content to a larger audience.
To succeed as a mommy blogger, you can’t be part of the pack. Instead, you must demonstrate a willingness to lead.
Readers love promotions. If you give away parenting products, you are apt to draw additional readers to your blog.
Your e-mail signature should indicate that you are the author or owner of your blog.
Your readers want to interact with you. By having available contact information, you encourage reader engagement.
No one wants to feel brushed aside. By timely responding to e-mails, phone calls and other communications, you demonstrate engagement.
Reading marketing books is a great DIY strategy for expanding your readership base.
E-mail blasts are a good way to keep your audience engaged.
Marketing specialists know how to reach new readers. While marketers can be expensive, they usually get results.
Just because your blog is online doesn’t mean you can’t send direct mail. If you have a list of addresses, send reminders through the mail to keep in contact with your readers.
Traditional pleasantries like handwritten notes can have a tremendous impact on your readership.
You only know if outreach works if you measure it. Watch metrics to see which of your efforts are successful and which are a waste of time.
It probably won’t always be smooth sailing with your mommy blog. When there is a problem, you must have a strategy for addressing it.
No reader wants to navigate a buggy blog. Be sure you stay current with software updates. This is specifically important when it comes to cybersecurity.
Platforms change all the time. If you don’t keep up with new technology, your readers may view your blog as old-fashioned and irrelevant.
Your readers know what they want. They also know how which types of marketing they like. Pay attention to the response you get from outreach.
Whether you want to make a living as a mommy blogger or are just looking to reach new readers, you must know how to promote your blog. By opening your mind to new possibilities, you can likely expand your readership significantly.