Mommy blogs are more popular than ever. That makes sense because most moms have a unique perspective to share about raising children. Whether you want to offer parenting tips, promote baby products or just hone your writing skills, you may be thinking about starting a mommy blog. Perhaps you already have one and are looking to reach a larger audience. Either way, you may need a bit of advice on how to promote your blog.
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1. Write What You Know
Mommy blogs are supposed to be educational and fun. Because you have your own experiences and a unique child, you have an individual point of view. Use it.
2. Write Often
When you tell others you are a writer, they may laugh. You don’t have to be Hemmingway to be a writer. Still, you must write to be a writer. So, write often.
3. Make an Infographic
Reading long blocks of content can be exhausting. With an infographic, you convey a large amount of information in an easy to digest way.
4. Produce a Video
Like infographics, videos can help break up content and make it more interesting. Consider turning some of your blog into a video. Alternatively, produce small videos to imbed into existing content.
5. Reduce Content To a Slideshow
Readers love pictures. By pulling out a few key points from your narrative and putting them into a slideshow, you keep readers interested and engaged.
6. Get Content Ideas
If you are having trouble brainstorming new content, visit a content-generating site. These services offer lists of blog-specific ideas.
7. Read Other Blogs
If you want your readers to love your content, you need to understand the competition.
8. Update Previous Posts
Most mommy blogs talk about products that are constantly changing, so you should think about updating previous posts.
9. Admit When You Are Wrong
Readers love when mommy bloggers change their opinions. Use a new opinion to market your blog.
10. Publish a Poll
To reach readers, you must write what readers want to read. By placing a poll on your mommy blog, you seek input. Use polling results to determine which topics your blog covers.
11. Work With Other Mommy Bloggers
One-sided articles are okay, but they aren’t as interesting as full-fledged discussions.
12. Avoid Controversial Subjects
Staying away from touchy subjects like politics or religions increases your odds of not turning off readers.
13. Take a Stand
Many moms are looking for advice about a product or parenting process.
14. Ask Your Friends
If you are friends with other moms, you have a ready resource for creating new content.
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15. Make Sure Your Google+ Is Updated
Google+ provides accurate information about individuals. Make sure yours says you are a mommy blogger.
16. Join LinkedIn
Your professional colleagues should know you write a blog. Start a LinkedIn account for free publicity.
17. Start an Instagram Account
A picture is worth a thousand words. Start an Instagram account, post photos and publicize your mommy blog.
A few characters can drum up interest for your blog.
19. Post on Facebook
Reduce your mommy blog posts to key points and post them on Facebook. Then, link to the longer post to guide readers to your site.
20. Take Advantage of Pinterest
Use catchy pictures posted on Pinterest to encourage readers to visit your blog.
21. Find Younger Readers With Tumblr
Even though Tumblr has been around for years, it remains a forum for young readers. Interact with them by creating a Tumblr site.
22. Snapchat Regularly
Snapchat is a fast and effective way to stay in touch with your audience.
23. Get a Vine Account
Vine lets you make short videos. Keep content relevant to your blog to encourage new readers to explore your content.
24. Watch for the Next Best Thing
New social media sites pop up all the time. Join early and contribute often.
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25. Pursue a Book Deal
If you are a published author, your mommy blog has immediate credibility.
26. Become a Redditor
Because Reddit is a tightknit community, you reach new followers when you participate on the site.
27. Use Flipboard
Flipboard is a good tool for turning your blog into an online magazine.
If you know what you are talking about, authors may ask you to write a forward or other section of their books.
29. Ask Your Alma Mater
Your college or university may have resources for getting your content published.
You don’t have to write your own content. If you edit other bloggers’ words, you may be listed as a contributor.
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31. Work With GrowthHackers
GrowthHackers primary goal is to get you more followers or readers.
32. Join Inbound
Inbound is a community that helps promote other users’ blogs.
33. Collaborate With HackersNews
HackersNews boosts blogs.
34. Buy a Banner
A banner at the top of a related website or another blog can drive traffic directly to your site’s landing page.
35. Promote Your Tweets
If you are diligent, you spend time composing tweets. Paying to promote tweets gets them seen.
36. Boost Your Facebook Posts
Facebook posts easily get lost in the tremendous amount of information on the site. By paying a few bucks to boost posts, you increase the likelihood of users seeing your post.
37. Consider Using StumbleUpon
If you want users to click onto your blog from other sites, StumbeUpon can make that happen.
38. Get a Quote From Taboola
Taboola promotes your blog by recommending it to readers who are looking at similar blogs.
39. Use Outbrain
Outbrain recommends related articles to readers.
40. Promote With Reddit
Reddit is a ready-made community. If you can get your content upvoted, you are likely to see an increase in readership.
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41. Contract With a Promoter
Promoters know how to reach a new audience. They also know how to get your blog posts to the top industry sites.
42. Rely on an Influencer
Product and lifestyle influencers have a large number of followers. If they give your blog a shout-out, you may get new readers.
43. Collaborate With Other Bloggers
Other bloggers have followers that you don’t. By cross-posting content, you encourage new readers to check out your blog.
44. Employ Guest Contributors
You may have to pay for expert content. That said, employing guest contributors often gets you a plug on their sites.
45. Speak at Conferences
Conference attendees often look up the blogs of speakers.
46. Join a Group
By becoming part of a parenting group or other organization, you tap into relevant content. You also establish yourself as an authority in the field.
47. Get a Mentor
Long-time bloggers know things about blogging that you don’t. Ask an established blogger to mentor you.
48. Sponsor a New Blogger
New bloggers have trouble getting started. By sponsoring one, you share your expertise and reach a new group of readers.
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49. Become an Expert
Your readers want you to write reliable content. Before you publish a post, make sure you know enough about it to be a subject-matter authority.
50. Look for Content Sharers
Content sharers do the work for you.
51. Ask Commenters To Write Posts
If you read a good comment to one of your posts, ask the author to write a full-length post to publish on your blog.
52. Respond to Commenter Comments
Comments sections can be ugly places. They can also be a terrific place to interact with those who read your blog. While you don’t have to respond to all comments, responding to some makes you look responsible and receptive.
53. Answer Questions
Your readers want to interact with you. Write posts directly answering the questions you receive.
54. Develop a Member’s Section
If you have a member’s section on your blog, you drive up interest.
55. Be Part of a Newsletter
Become a contributor to a parenting organization’s newsletter.
56. Write Your Own Newsletter
In addition to your blog, you can stay connected by publishing your own newsletter. Recycle content from your blog and deliver it directly to your readers.
57. Guest Blog on Influential Sites
In the modern era, a variety of websites serve as clearinghouses for interesting articles. If you can guest blog on these sites, you reach readers outside of your typical base.
58. Work the Media
Introduce yourself to reporters in your area who report on subjects you know about.
59. Become a Member of HARO
HARO is a site that connects reporters with subject-matter expects. Join it.
60. Write a Press Release
You may know everything there is to know about a subject. By writing a press release, you boost interest in your opinion.
61. Create a Press Kit
Reporters want to credit you for information. Have a press kit with a photo, credentials, contact information and other details ready to e-mail to members of the media.
62. Comment on Current Events
Usually, readers want to know your opinion on current happenings in the parenting world. Don’t miss out on an important opportunity to reach new readers by avoiding current events.
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63. Link Other Posts
Other bloggers have things to say. Link their posts on your site to encourage traffic.
64. Hone SEO
Search engine optimization makes your blog easier to find. Since SEO can be hard to achieve, you may want to employ an SEO firm to increase readership.
65. Create Compelling Headlines
To know whether to read or skip an article, your audience looks at headlines. If yours aren’t snappy, you can’t expect your readers to scroll down.
66. Use Subtitles
Subtitles in blog posts make content easier to read.
67. Keep Content Short and Relevant
Short content is appropriate when longer content gets tiresome. Be relevant.
68. Write in Series
Readers love reading articles written in a series. Try to group concepts together or market your posts as part of a grouping.
69. Write Long Posts When Appropriate
Google’s algorithm loves long articles. That is, you get better SEO with 2000-plus word articles. Don’t be afraid of long posts, provided they are organized and informational.
70. Post on Landing Pages
When your readers visit your mommy blog, they land on the main page. Instead of burying contents on linked sites, put your best foot forward by displaying articles directly on the landing page.
71. Link to Relevant Content
When you write a blog post, imbed hyperlinks to content that provides additional information.
72. Stay on Top of Microsites
Microsites give you access to a targeted audience. You don’t want them to get sloppy though. Be sure the microsites on your blog are well-organized.
73. Add Color
Black-and-white blogs are usually boring. Spice up your page by adding panes of color.
74. Avoid Overload
It can be tempting to fill your blog with a tremendous amount of content. If you don’t want to overwhelm your readers, though, you need to display some whitespace too.
75. Subscribe to a Template Service
Blog templates are a ready-made way to give your blog a polished look.
76. Ask for Professional Design Help
If your mommy blog looks bad, readers may be turned off. If you aren’t good at page design, ask for professional design help.
77. Display Content by Relevance
If you can, organize your blog into sections. Then, rank content by relevance.
78. Display Content by Date
Often, parents want the latest information about a specific topic. By organizing your blog by date, you invite your readers to view current content.
79. Use Bylines
If you aren’t the only author of blog posts, your readers need to know who wrote them. With all posts include a byline.
80. Publish a Selfie
Your readers want to know what you look like. If you don’t have a photo on your blog, put one there.
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81. Create Facebook Groups
You don’t have to blast content to all your Facebook followers. Rather, create targeted groups to reach only readers who are interested in specific topics.
82. Advertise in Mommy Magazines
Mommy magazines are designed to reach moms. Promote yourself and your blog in the back pages of a good magazine.
83. Review Baby Products
Often, parents find baby products by reading blogs. In addition to other content, review some of the products your family uses most frequently.
84. Stay Active on Subreddits
Subreddits are already targeted to an interested audience. Participate in one for moms to establish yourself as an expert.
85. Work on Credibility
Readers don’t usually like to read fluff. Instead, they want to read competent content. By researching your posts before you publish them, you boost your credibility.
Conventional Marketing Tips
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86. Sell Merchandise
Sell branded merchandise on your site for another way to get your blog’s name and content to a larger audience.
87. Be a Leader
To succeed as a mommy blogger, you can’t be part of the pack. Instead, you must demonstrate a willingness to lead.
88. Do a Giveaway Promotion
Readers love promotions. If you give away parenting products, you are apt to draw additional readers to your blog.
89. Update E-Mail Signature
Your e-mail signature should indicate that you are the author or owner of your blog.
90. Have Available Contact Information
Your readers want to interact with you. By having available contact information, you encourage reader engagement.
91. Return Phone Calls and E-Mails
No one wants to feel brushed aside. By timely responding to e-mails, phone calls and other communications, you demonstrate engagement.
92. Read Marketing Books
Reading marketing books is a great DIY strategy for expanding your readership base.
93. Schedule E-Mail Blasts
E-mail blasts are a good way to keep your audience engaged.
94. Hire a Marketing Specialist
Marketing specialists know how to reach new readers. While marketers can be expensive, they usually get results.
95. Use Direct Mail
Just because your blog is online doesn’t mean you can’t send direct mail. If you have a list of addresses, send reminders through the mail to keep in contact with your readers.
96. Send Handwritten Notes
Traditional pleasantries like handwritten notes can have a tremendous impact on your readership.
97. Conduct Research
You only know if outreach works if you measure it. Watch metrics to see which of your efforts are successful and which are a waste of time.
98. Manage Crises
It probably won’t always be smooth sailing with your mommy blog. When there is a problem, you must have a strategy for addressing it.
99. Update Software
No reader wants to navigate a buggy blog. Be sure you stay current with software updates. This is specifically important when it comes to cybersecurity.
100. Watch for New Platforms
Platforms change all the time. If you don’t keep up with new technology, your readers may view your blog as old-fashioned and irrelevant.
101. Listen to Your Audience
Your readers know what they want. They also know how which types of marketing they like. Pay attention to the response you get from outreach.
Whether you want to make a living as a mommy blogger or are just looking to reach new readers, you must know how to promote your blog. By opening your mind to new possibilities, you can likely expand your readership significantly.